The voiceover concludes: “Be the king of your castle. Battles and courtship ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” James quips. “The Fire King” saga follows Kevin’s quest for the throne in the land of 12 realms.
Parodying medieval fantasy, the spot features Kevin the Goat reprising his fire-breathing heroics from earlier campaigns. Creative studio Artifact Design recently completed VFX and design work on “The Fire King,” the latest commercial for Georgia Lottery Keno! via BBDO Atlanta.